In addition to being able to offer ring-fenced poker products in markets that require them, Betfair will also go live with a licensed poker solution specifically for the Spanish market this year, and for the Italian market soon after the licensed betting exchange becomes available.
According to Ian Chuter, Betfair's group operations director, “Betfair has built a strong relationship with Playtech over a number of years and after a full evaluation of the available options, they were the logical choice for providing us with what we now need.
“This deal allows us to offer a compliant poker solution in markets where historically we have not been able to and the wider agreement is further evidence of how serious we are in providing our customers with a high quality one-stop shop for all their betting needs.”
Commenting on the agreement, Rafi Ashkenazi, chief operating officer at Playtech, said that it testifies to Playtech's ability to offer a full suite of market leading online products.
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