Interesting info in Bwin.Party half-annual report
In its half-yearly results announcement this week, Bwin.Party digital entertainment revealed an interesting piece of info regarding its plans to boost the traffic of its under-performing poker operation, Party Poker.
Namely, it was stated by joint chief executives Norbert Teufelberger and Jim Ryan that they have firmly decided to make Party Poker a top-notch brand:
“Poker is a key area of focus and we are determined to return it to growth through execution of a detailed plan that includes pooling our poker liquidity as well as repositioning our flagship PartyPoker brand. We expect both initiatives to have a positive impact on our performance, along with our recently launched FastForward Poker product,” they said.
This apparently includes a re-vamped version of the Party Poker site in 2013 with new - and presumably proprietary – software.
In relation to this, the group said: "Having last re-launched PartyPoker in 2009, we have been working on the next generation version that will be rolled out during the first quarter of 2013. Comprising many new features and a new look and feel, our objective is to once again make PartyPoker the world's favourite poker room and return poker to growth."
Your feedback
Please enter your comment.
Your comment is added.
