After acquiring the Ongame Poker Network (Ongame), NYX Gaming Group introduced real time poker rewards for the Italian market across desktop and mobile platforms.
The scheme, known as Instant Rewards, is an achievements system where players earn rewards based on action at the tables.
"We have taken the excitement of poker one lever further and added personal challenges for the players to complete”, said, David Flynn, executive vice president of NYX Gaming Group.
"Bringing social elements to the real money poker economy in Italy will strengthen our customers' ability in marketing, retention, and profitability. We have successfully offered this innovation in other parts of the world and are enthusiastic about this addition to our Italian offering."
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