NetEnt will expand its presence in the New Jersey online gambling market in partnership with Amaya's soon to launch PokerStars NJ brand. This content deal furthers their relationship beyond the European market.
NetEnt will also apply for a transactional waiver from the New Jersey Division of Gaming Enforcement to operate in partnership with the NJ poker brand, which will officially launch its cash games on March 21, 2016.
Previous NetEnt partnerships in the New Jersey market have included Borgata/bwin.party, Golden Nugget, Resorts Casino, Tropicana/Gamesys and Caesars Interactive Entertainment.
Björn Krantz, Managing Director of NetEnt Americas LLC , said, “I am very pleased that we have been able to extend our successful partnership with Amaya's extremely popular gaming brand PokerStars to also include the regulated online casino market in New Jersey. PokerStars is one of the biggest online gaming power houses in the world, and the agreement is yet more proof of the trust and confidence that exist in NetEnt's operational and portfolio capabilities. I am confident that PokerStars' US player community will enjoy the enhanced player experience offered through our game portfolio.”
Director of Casino at Amaya, Sam Hobcraft, added, “We're pleased to extend our successful global partnership with NetEnt to the New Jersey market. Integrating NetEnt's top tier games will be an important part of developing into one of the leaders in online casino in New Jersey.”