Namely, according to the LGA Malta-licensed company, its major advantage is that it can be used across as many as ten different online poker network software platforms, and that its simple integration into the systems enables financial transactions through a single centralized cashier facility.
At the moment, Muchos Poker is available on iPoker1, iPoker2, Merge, Enet, Ongame, 888 Poker, Boss Media, Revolution, and Casino di Venezia networks, and the negotiations are still ongoing the Microgaming Poker Network.
It was added by the company CEO Tim Heath that the multi-platform business model provides players with more flexibility without requiring them to register to several different cashiers. He also pointed out that Muchos Poker's business model is not based on rakeback or deals but that they rather focus on player comfort and innovation.
“For the past three or four years affiliates and skins had a very simple business model. Their only selling point was to offer higher and higher rakeback, which squeezed margins and ensured there was no budget left to reinvest in innovation to improve the user experience,” he says, adding:
“Muchos Poker does not give the best deals, nor the best bonuses. And never will. We do not compete on price; we compete by providing our players with an innovative solution."
Finally, Heath said that Muchos Poker is trying to change the fact that the typical online poker lobby may be intimidating for new players, by adding a more appropriate and easy-to-use interface for beginners. At the same time, he said, the system is flexible enough to comply with the requirements of individual national regulators.
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