
With that aim in mind, the company said it has engaged a number of celebs that will play online poker games with ordinary folks, adding that much of the proceeds will go to the charities of the stars' choice.
PLAOR's founder and CEO Mark Caldwell, an experienced executive who also worked as vice president of engineering for Disney and Playdom, has gathered quite a celebrity team, including actor Kevin Pollack, known for his stellar performance at this year's World Series of Poker.
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