The high-profile online gambling operator Chili Gaming.com has spiced up its product range with the launch of a white label sports betting service using the OddsMatrix platform.
Launching this week, the new sports book is branded Chilibet.com and complements Chili Gaming's existing online casino and poker services, enabling these to offer customers a wider choice of betting and gaming products.
The OddsMatrix sportsbook is integrated with Chilli Gaming's platform, so customers can place bets on the new service using their existing Chili accounts.
OddsMatrix is a white label sport betting solution, that enables operators like Chili Gaming to rapidly and cost effectively launch a sports book product, without the risk and expense of setting up their own service.
OddsMatrix manage event creation, odds compilation and risk, as well as providing an integrated player handling and bonus system, all delivered within a customised site design and back office.
Alexandre Dreyfus, the chief executive and founder of Chili Gaming says: 'We have chosen the OddsMatrix sports-book solution because of the fully managed nature of the service they offer and the comprehensive range of markets available with competitive odds for each of Chilibet.com's local target regions. We are very excited about our new sportsbook, and we are eager to see the positive effect on customer loyalty, retention and acquisition as a result of our recent promotional activities.'
Stian Hornsletten CEO of OddsMatrix said he was fully confident that his company's fully managed sportsbook will be a key element in delivering growth to businesses over the coming years.
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